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FOR IMMEDIATE RELEASE
May 8, 2008
Contact:
October Strategies, Inc. (for BlueHighways TV)
303-627-4545 or 303-346-5527, info@octoberstrategies.com

BLUEHIGHWAYS TV AND ATLANTIC BROADBAND'S CUMBERLAND MARYLAND CABLE SYSTEM TEAM FOR DELFEST 2008 MARKETING CAMPAIGN

Promotion Stirs Excitement for BlueHighways TV Linear and VOD Service Launch on System

Hendersonville, TN - BlueHighways TV (BHTV), the multi-platform network that explores the people, stories, traditions and music of America, and Atlantic Broadband today announced that they will promote BlueHighways TV's linear and Video on Demand (VOD) service launch on the Cumberland, MD cable system with a joint marketing campaign at the first annual DelFest 2008. BlueHighways TV is now available on Atlantic Broadband's Digital Service tier, on Channel 220. DelFest 2008 is a family-friendly roots music festival, featuring world-class musical collaborations and fresh new talent, and will be held May 23 - 25 at the Allegany County Fairgrounds in Cumberland, Maryland.

As Gold Sponsors of DelFest 2008, BlueHighways TV and Atlantic Broadband will contribute on-air festival commercials leading up to the event, have a booth and giveaways at the festival, and be featured in program ads and various event-related marketing materials. Atlantic Broadband will offer its customers special discounted tickets for the festival, and will display its new mobile production truck at the event. BlueHighways TV will also film part of DelFest 2008 for an upcoming episode of American Journeys, which it plans to premiere in Cumberland at a VIP screening event.

"We are pleased to be involved with this nationally recognized music festival," said Dave Dane, Vice President and General Manager of Operations for Atlantic Broadband. "Our campaign will help build excitement for BlueHighways TV's launch on our system with dedicated roots music fans, and we hope to continue this promotional partnership with BlueHighways TV and DelFest for many years to come."

"BlueHighways TV is committed to reaching out directly to our roots music fan base at festivals and community events such as DelFest, and this is an excellent venue to help promote our recent launch in Cumberland, Maryland," said Stan Hitchcock, Chairman and CEO of BlueHighways TV. "These devoted fans often travel hundreds of miles to listen to their favorite musicians, and they help spread the word about where viewers can find BlueHighways TV's roots music programming - and in Cumberland, Maryland, that is on Atlantic Broadband."

DelFest 2008 is hosted by bluegrass greats The Del McCoury Band, and features an all-star roster of Bluegrass, Americana and Country artists, including BlueHighways TV's own Ronnie Reno and the Reno Tradition. The three day line up includes: Vince Gill, Dierks Bentley, Sam Bush, David Grisman, David Bromberg, Chris Thile, Abigail Washburn & Sparrow Quartet featuring Bela Fleck, and many more (http://www.delfest.com).

BHTV programming features roots music, including bluegrass, blues, folk western, gospel and traditional country, outdoor adventure and agriculture, lifestyle, cooking, equestrian and a variety of other subjects valued by a wide and growing audience. For more information on BlueHighways TV's original programming, visit http://www.bluehighwaystv.com/maag1.cfm.

About BlueHighways TVTM
BlueHighways TV is a satellite and cable-delivered television network that grew out of the great interest that audiences have in exploring and re-freshening the folklore, music, traditions, destinations, festivals and artistry of America. Conceived and created by Network Creative Group, LLC, BlueHighways TV captures that welcoming, down-home spirit that Americans are known for - and are increasingly seeking on television -- delivered with an interesting, honest and exploratory voice. The network has developed a number of innovative ways to work with satellite distributors and cable operators to reach and serve their local audiences, and BlueHighways TV is currently in active negotiations for carriage. For more information, visit BlueHighways TV's website at www.bluehighwaystv.com.

About Atlantic Broadband
The privately held company is ranked the 15th largest cable operator in the United States. Atlantic Broadband, headquartered in Quincy, Massachusetts, has over 600 employees and 286,000 customers located in four operating regions: central Pennsylvania, Miami Beach, Maryland/Delaware and Aiken, South Carolina. Additional information is available at www.atlanticbb.com.