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Andrea Pritchard
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BLUEHIGHWAYS TV LAUNCHED BY SUNFLOWER BROADBAND

Innovative Independent Broadband Distributor makes BHTV Available on Both Linear and Video-on-Demand Platforms

Hendersonville, TN/Lawrence, KS - Sunflower Broadband and BlueHighways TV announced today that they have signed an agreement to carry BlueHighways TV's linear network and Video On Demand services on the Lawrence, Kansas broadband operator's system starting June 2, 2008. BlueHighways TV (BHTV) is a multi-platform network that explores the people, stories, traditions and music of America.

"We are pleased to roll BlueHighways TV out to our subscribers," said Patrick Knorr, COO of Sunflower Broadband. "BHTV's Americana music and positive rural focus have great appeal and value to our customers in Lawrence, Kansas and surrounding communities."

"It is exciting for BlueHighways TV to receive the nod of support from Sunflower Broadband," said Stan Hitchcock, Chairman and CEO of BlueHighways TV. "Sunflower Broadband is known in our industry as a trendsetter and leader among independent cable operators. Sunflower Broadband's customers are perfectly suited for our original American cultural and roots music programming."

BHTV programming features roots music, including bluegrass, blues, folk western, gospel and traditional country; outdoor adventure and agriculture; lifestyle; cooking, equestrian and a variety of other subjects valued by a wide and growing audience. Original programming available on the network includes:

• American Journeys - A sweeping documentary-style look at the land and people of America, this brilliantly filmed one-hour feature program unearths America's cultural and scenic treasures and exquisitely showcases the diversity of our country.
• The BHTV Sampler - Just as an American Sampler Quilt is stitched from beautiful and assorted fabrics, so, too, are the stories on The BHTV Sampler. Each show features segments about lifestyle, traditions, characters and music that when threaded together make for an entertaining insight into Americana.
• Due West - Seeking to reacquaint those who embody the Western spirit and introduce the West to people who have journeyed there only in their imaginations, Due West is a 30-minute travelogue hosted by Dan Miller that explores the mystique of this unique region.
• Heart To Heart - BlueHighways TV Founder Stan Hitchcock draws upon his musical heritage in this 30-minute conversation program where he sits with the stars and old legends of country, gospel, western and bluegrass to talk and play the music that has shaped their lives.
• Old Country Church - An inspirational tribute to American roots told through traditional, country and bluegrass gospel music and stories from church elders and historians.
• Reno's Old Time Music Festival - Bluegrass music is enjoying an American renaissance, and this 30-minute program celebrates that rebirth with riveting live acoustic performances featuring Ronnie Reno and the Reno Tradition and a variety of guest music legends.
• Woodsongs - Live from the Kentucky Theater in Lexington, this 60-minute program features the best in Bluegrass and Folk music.

About BlueHighways TV^TM
BlueHighways TV is a satellite, cable and broadband delivered television network that grew out of the great interest that audiences have in exploring and re-freshening the folklore, music, traditions, destinations, festivals and artistry of America. Conceived and created by Network Creative Group, LLC, BlueHighways TV captures that welcoming, down-home spirit that Americans are known for - and are increasingly seeking on television -- delivered with an interesting, honest and exploratory voice. BlueHighways also takes its musical offerings on the road under performing arrangements with The Mansion in Branson, MO and The American Jukebox Theater in Pigeon Forge, TN. The network has developed a number of innovative ways to work with satellite distributors and cable operators to reach and serve their local audiences, and BlueHighways TV is currently in active negotiations for carriage. For more information, visit BlueHighways TV's website at www.bluehighwaystv.com.

About Sunflower Broadband^TM
Sunflower Broadband is an independent cable operator based in Lawrence, Kansas. An advanced broadband network has become a conduit through which they provide their customers with highly advanced video services including a robust HD channel lineup, on demand, and HD On Demand. They can also provide everything from simple Internet and communication services for residential customers to complex networking and telecommunication projects for community businesses. Sunflower continually brings cutting-edge, superior technology to its customers while providing unparalleled hometown care. Sunflower Broadband is a division of The World Company, a media company also located in Lawrence, KS.